Connecting with the Sector at Salesforce Tower

Published:8 July 2025

Salesforce Tower never fails to impress—whether it’s the scale of the architecture or the enormous fish tank in the lobby.

But last week, it was the people inside the building that left a stronger impression, as Aedon.Accounting CEO Paul Foden joined more than 50 nonprofit professionals for the London Nonprofit User Group, hosted high above the city skyline.

The event, generously organised by Julia Whitehead and Sharm Das, brought together Salesforce users, partners, and app providers working to improve digital solutions for the third sector. Aedon was pleased to be among them.

Agentforce and Opportunities for Charities

Salesforce’s own James McCoy delivered a segment on Agentforce, a powerful tool with growing potential for charities. While Paul noted that the current use cases could benefit from development, there’s real promise—particularly in areas like Gift Aid tax queries, where automation and integration could significantly reduce administrative overhead for charities.

Highlights from the Day

A few standout moments included:
A flawless report-building refresher from Katie Ross (KJ)—a rare treat where the demo worked first time.
A compelling app showcase from Jolie Cooper and Callum Hurry of Provenworks, who presented their best-in-class address verification software for nonprofits.
Conversations with old colleagues and new contacts alike—reminding us that while tech brings efficiency, community is what keeps our sector resilient.

After the session, the group made its way to The Drift for a welcome drink in the sunshine before trains dispersed everyone across the country.

Aedon’s takeaway? Events like this are not just a chance to learn what’s new in the Salesforce ecosystem—they’re an opportunity to explore practical solutions for the unique challenges faced by UK charities.