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I am thrilled to announce that Aedon.Accounting will be sponsoring London’s Calling 2024, taking place on July 19 at The Brewery on Chiswell Street, London. This event is a highlight of the Salesforce calendar and a unique opportunity for enthusiasts to gather and share their knowledge.

Having spent years in an industry where knowledge was a closely guarded asset, I find the spirit of London’s Calling astonishing. This event stands out because of the generosity of the leading experts in the field. The speakers, who are some of the brightest minds in the Salesforce community, freely share their top tips and tricks. They put immense effort into selecting the hottest topics and delivering invaluable insights, all without any financial gain. It’s a charitable event in the truest sense, driven by a passion for community and knowledge sharing.

Our participation in London’s Calling is more than just a sponsorship; it’s a commitment to fostering relationships and establishing our brand within the Salesforce community. By attending year after year, we build name recognition and trust, making it easier for clients to approach us with confidence. The relaxed atmosphere, free of sales pitches, allows for genuine connections and meaningful exchanges of ideas.

This year, we are proud to sponsor both the speaker dinner at the Globe Theatre and the main event. The organising committee, led by Francis Pindar, Kerry Townsend, Todd Halfpenny, Louise Lockie, and Amanda Beard-Neilson, has once again curated an exceptional lineup of speakers and topics. Their dedication to creating a community-driven event is truly commendable.

We are also excited to announce that Paul Battisson, our Chief Technical Architect, will be speaking at the event. Don’t miss his talk on ‘Code Generation through AI’, which promises to be a highlight of the day.

Joining us at our stand will be our esteemed partners: from Cognition24, Tim Chisnell; and from Coacto, Paul Harris, Gary Freeman, and Laura Hardwick. Their expertise and support are invaluable, and we are grateful for their participation.

For those unable to attend in person, virtual tickets are available, ensuring that the knowledge shared at London’s Calling can reach a wider audience. The recordings of the sessions will also be available on the London’s Calling website, providing ongoing access to this wealth of information.

As we prepare for this incredible event, I encourage you to secure your tickets now, as they are selling fast. Don’t miss out on this opportunity to be part of something truly special. Join us at The Brewery on July 19 and experience the best of the Salesforce community.

For more information and to purchase tickets, please visit the London’s Calling website: https://www.londonscalling.net/  Let’s make this year’s event the most memorable yet.

Paul Foden
CEO, Aedon.Accounting