Articles

Here’s a piece written by our CEO, Paul Foden, sharing his personal take on London’s Calling 2025.

Inauspiciously, it rained on London’s Calling for the first time in years—and perhaps it was a sign.

The day began on a high with warm welcomes from Francis Pindar, Kerry Townsend, Todd Halfpenny, Louise Lockie and Jade Hawken, and an excellent Demo Jam. Congratulations to Cloud Analogy and Gearset on their wins.

As ever, the breakout sessions offered real value. For me, the most inspiring part of London’s Calling is the sharing of experience. Some of the UK’s best Salesforce experts take the stage and openly share their hard-won knowledge.

My highlights included Tracy Bingham and Emma Keeling’s talk on setting up as a consultant, and a brilliant, visual session from Pei Mun Lim on the “7 Habits of High-Performing Salesforce Partners.”

It was also a pleasure to catch up with partners SmarterPay and D.velop, and reconnect with old friends—which is always part of the magic of London’s Calling if you’ve been attending for a few years.

Unfortunately, the technical gremlins were persistent. We never got to see the mystery speaker. After a last-minute room reset and a 15-minute wait, the spell was broken—and so we left early. By Lime bike, of course.